Customer relationship management integrating marketing strategy and information technology

gan Zikmund, William G
Cyhoeddwyd 2012

Customer relationship management/

gan Baran, Roger J., Galka, Robert J
Cyhoeddwyd 2014

Customer relationship management : a database approach

gan V.kumar, Werner J.reinartz
Cyhoeddwyd 2006

Managing customers for profit : strategies to increase profits and build loyalty

gan V.kumar
Cyhoeddwyd 2008

Managing customer relationships in service industries

gan Rajendra margundkar, Tapan K panda
Cyhoeddwyd 2005