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Customer loyalty
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Customer loyalty
Customer relations
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Consumer satisfaction
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Brand name products-Psychological aspects
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Branding (Marketing)-Psychological aspects
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Consumer Satisfaction
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Brand psychology : consumer perceptions, corporate reputations /
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Gabay, Jonathan
Izdano 2015
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Michael D. johnson Anders Gustafsson
Izdano 2000
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3
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Emotion Marketing The Hallmark Way of winning customers for life
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Scott Robinette
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Claire Brand
,
Vicki Lenz
Izdano 2001
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Researching customer satisfaction & loyalty:How to find out what people really think
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Paul Szwarc
Izdano 2005
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Creating customer loyalty : build lasting loyalty using customer experience management /
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Daffy, Chris
Izdano 2019
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6
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Seven power strategies for building customer loyalty /
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Timm, Paul R.
Izdano 2001
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