Multi - channel marketing: Maximizing market share with an integrated marketing strategy

by Tynan, Kevin B
Published 1994

Managing channels of distribution: The marketing executive`s complete guide

by Rolnicki, Kenneth
Published 1998

Marketing channel management: A customer-centric approach

by Venugopal, Pingali
Published 2001

Marketing channels: A management view

by Rosenbloom, Bert
Published 1999

Channel management and retal marketing

by Dhotre, Meenal
Published 2005

Marketing channel management: A customer-centric approach

by Venugopal, Pingali
Published 2001

Marketing channels

by Stern, Louis W.
Published 1992

Marketing channels

by Coughlan, Anne T et al
Published 2006

Distribution channels : understanding and managing channels to market

by Dent, Julian
Published 2009