Marketing management: text and cases/

著者: Mukesh Dhunna
出版事項 2005

Citizen brands: Putting society at the heart of your business

著者: Willmott, Michael
出版事項 2001

Managing modern brands : Cult theory and psychology /

著者: Mareen Thomas Cherian
出版事項 2017

Brand immortality /

著者: Pringle, Hamish .
出版事項 2008

Fashion brands: branding style from Armani to Zara /

著者: Tungate, Mark .
出版事項 2009

Brands cost, concepts and case studies /

著者: Ramanujam, S .
出版事項 2005