Kartikeya Kompella. (2015). Brand challenge: Adapting branding to sectorial imperatives. Kogan page.
Chicago Edition CitationKartikeya Kompella. Brand Challenge: Adapting Branding to Sectorial Imperatives. London: Kogan page, 2015.
MLA Edition CitationKartikeya Kompella. Brand Challenge: Adapting Branding to Sectorial Imperatives. Kogan page, 2015.
Warning: These citations may not always be 100% accurate.