Shanker Narang. (2012). Encyclopaedia of strategic marketing management. Kores press.
Chicago Edition CitationShanker Narang. Encyclopaedia of Strategic Marketing Management. UK: Kores press, 2012.
MLA Edition CitationShanker Narang. Encyclopaedia of Strategic Marketing Management. Kores press, 2012.
Warning: These citations may not always be 100% accurate.