載入...
Social media and the Islamic State : can public relations succeed where conventional diplomacy failed? /
This book examines how social media has transformed extremist discourse. It looks at how ISIS by a sophisticated use of social media platforms and PR concepts was able to recruit, mobilize and spread fundamentalist propaganda in regions where it had little physical presence. The volume focuses on th...
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Milton Park, Abingdon, Oxon ; New York, NY :
Routledge,
2020.
|
| 主題: |
書本目錄:
- Literature review
- 21st century challenges : internet and social media
- A failure in public engagement
- Conclusions
- Afterword : can public relations succeed where conventional diplomacy failed?