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Social media and the Islamic State : can public relations succeed where conventional diplomacy failed? /

This book examines how social media has transformed extremist discourse. It looks at how ISIS by a sophisticated use of social media platforms and PR concepts was able to recruit, mobilize and spread fundamentalist propaganda in regions where it had little physical presence. The volume focuses on th...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Minty, Ella (Author)
פורמט: Printed Book
שפה:English
יצא לאור: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
נושאים:
תוכן הענינים:
  • Literature review
  • 21st century challenges : internet and social media
  • A failure in public engagement
  • Conclusions
  • Afterword : can public relations succeed where conventional diplomacy failed?