Saxena, R. (2016). Marketing management (5th edition.). McGraw-Hill.
Chicago Edition CitationSaxena, Rajan. Marketing Management. 5th edition. Chennai: McGraw-Hill, 2016.
MLA Edition CitationSaxena, Rajan. Marketing Management. 5th edition. McGraw-Hill, 2016.
Warning: These citations may not always be 100% accurate.