APA Edition Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (8th edition.). Pearson.

Chicago Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 8th edition. UK: Pearson, 2018.

MLA Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 8th edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.