Style de citation APA

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing (17th edition.). Pearson.

Style de citation Chicago

Kotler, Philip, Gary Armstrong, et Marc Oliver Opresnik. Principles of Marketing. 17th edition. UK: Pearson, 2018.

Style de citation MLA

Kotler, Philip, et al. Principles of Marketing. 17th edition. Pearson, 2018.