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Marketing through minefields.
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
Boston, Mass. :
Harvard Business Press,
c2008.
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| coleção: | HBR case studies series
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| Assuntos: |
Sumário:
- When no news is good news / Bronwyn Fryer
- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
- License to overkill / Paul F. Nunes
- The global brand face-off / Anand P. Raman
- The quality improvement customers didn't want / Dawn Iacobucci
- Keeping to the fairway / Thomas J. Waite.