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| LEADER |
01017cam a2200193 a 4500 |
| 020 |
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|a 9781422199923 (pbk. : alk. paper)
|
| 020 |
|
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|a 1422199924 (pbk. : alk. paper)
|
| 082 |
0 |
0 |
|a 658.8 HAR.M
|
| 100 |
|
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|a Harvard business review.
|
| 245 |
0 |
0 |
|a Marketing through minefields.
|c Harvard business review.
|
| 260 |
|
|
|a Boston, Mass. :
|b Harvard Business Press,
|c c2008.
|
| 300 |
|
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|a 187 p. ;
|
| 490 |
1 |
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|a HBR case studies series
|
| 505 |
0 |
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|a When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
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| 650 |
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0 |
|a Marketing
|v Case studies.
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| 650 |
|
0 |
|a Branding (Marketing)
|
| 942 |
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|c BK
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| 999 |
|
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|c 316212
|d 316212
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 R_658_800000000000000_HAR_M
|7 1
|8 REF
|9 338210
|a COM
|b COM
|d 2020-12-02
|g 395.00
|l 0
|o R 658.8 HAR.M
|p COM 5211
|r 2020-12-02
|t 1
|w 2020-12-02
|y BK
|