Effective CRM using predictive analytics /

Míreanna Comhchosúla

• Data mining techniques in CRM : inside custom segmentation
  le: Tsiptsis, Konstantinos
  Foilsithe: (2009)
• Data mining techniques in CRM : inside customer segmentation /
  le: Tsiptsis, Konstantinos
  Foilsithe: (2009)
• Building data mining applications for CRM /
  le: Berson, Alex .
  Foilsithe: (2000)
• CRM in real time
  le: Goldenberg, Barton J.
  Foilsithe: (2009)
• Exploiting CRM: connecting with customers /
  le: Molineum, Patrick .
  Foilsithe: (2002)