Effective CRM using predictive analytics /

Antzeko izenburuak

• Data mining techniques in CRM : inside custom segmentation
  nork: Tsiptsis, Konstantinos
  Argitaratua: (2009)
• Data mining techniques in CRM : inside customer segmentation /
  nork: Tsiptsis, Konstantinos
  Argitaratua: (2009)
• Building data mining applications for CRM /
  nork: Berson, Alex .
  Argitaratua: (2000)
• CRM in real time
  nork: Goldenberg, Barton J.
  Argitaratua: (2009)
• Exploiting CRM: connecting with customers /
  nork: Molineum, Patrick .
  Argitaratua: (2002)