Communicating globally : an integrated marketing approach /

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Dades bibliogràfiques
Autor principal: Schultz, Don E.
Altres autors: Kitchen, Philip J.
Format: Printed Book
Publicat: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
Matèries:
Export marketing.
Export marketing
Communication, International.
Export marketing > Case studies.
Accés en línia:http://www.loc.gov/catdir/description/mh041/99043187.html
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Communicating globally An integrated marketing approach /
per Schultz, Don E.
Publicat 2001
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