Communicating globally : an integrated marketing approach /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Kitchen, Philip J.
Format: Printed Book
Published: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
Subjects:
Export marketing.
Export marketing
Communication, International.
Export marketing > Case studies.
Online Access:http://www.loc.gov/catdir/description/mh041/99043187.html
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Communicating globally An integrated marketing approach /
by Schultz, Don E.
Published 2001
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