Communicating globally : an integrated marketing approach /

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Detalhes bibliográficos
Autor principal: Schultz, Don E.
Outros Autores: Kitchen, Philip J.
Formato: Printed Book
Publicado em: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
Assuntos:
Export marketing.
Export marketing
Communication, International.
Export marketing > Case studies.
Acesso em linha:http://www.loc.gov/catdir/description/mh041/99043187.html

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