Communicating globally : an integrated marketing approach /

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Manylion Llyfryddiaeth
Prif Awdur: Schultz, Don E.
Awduron Eraill: Kitchen, Philip J.
Fformat: Printed Book
Cyhoeddwyd: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
Pynciau:
Export marketing.
Export marketing
Communication, International.
Export marketing > Case studies.
Mynediad Ar-lein:http://www.loc.gov/catdir/description/mh041/99043187.html
Disgrifiad
Disgrifiad Corfforoll:280 p. : ill. ;
Llyfryddiaeth:Includes bibliographical references (p. 267-273) and index.
ISBN:0844225223

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