Loading...
Advertising and popular culture /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1996.
|
| Series: | Foundations of popular culture ;
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html http://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html |
Table of Contents:
- Energizers
- Origins
- Flagrant criticisms
- The dynamics behind the advertisement
- The dynamics of popular culture
- Exchanges
- The surface of the advertisement, composed and consumed
- Deciphering advertisements
- Mixed receptions
- The project of the self
- In perspective.