APA Edition Citation

Misra,S.K. (1996). Principles of marketing management: Consumer behavior research and advertising management (1st Edition.). Kalyani Publishers.

Chicago Edition Citation

Misra,S.K. Principles of Marketing Management: Consumer Behavior Research and Advertising Management. 1st Edition. New Delhi: Kalyani Publishers, 1996.

MLA Edition Citation

Misra,S.K. Principles of Marketing Management: Consumer Behavior Research and Advertising Management. 1st Edition. Kalyani Publishers, 1996.

Warning: These citations may not always be 100% accurate.