Rossiter, J. R. (1996). Advertising communications & promotion management. Irwin McGraw Hill.
Chicago Edition CitationRossiter, John R. Advertising Communications & Promotion Management. New York: Irwin McGraw Hill, 1996.
MLA Edition CitationRossiter, John R. Advertising Communications & Promotion Management. Irwin McGraw Hill, 1996.
Warning: These citations may not always be 100% accurate.