Moorthi, Y. L. R. (2008). Brand management: The Indian context. Vikas Pub. House.
Chicago Edition CitationMoorthi, Y. L. R. Brand Management: The Indian Context. New Delhi: Vikas Pub. House, 2008.
MLA Edition CitationMoorthi, Y. L. R. Brand Management: The Indian Context. Vikas Pub. House, 2008.
Warning: These citations may not always be 100% accurate.