APA Edition Citation

Lucas, D. B. &. B. (1950). Advertising Psychology And Research: : an introductory book. McGraw Hill Book Company.

Chicago Edition Citation

Lucas, Darrell Blaine & Britt. Advertising Psychology And Research: : An Introductory Book. London: McGraw Hill Book Company, 1950.

MLA Edition Citation

Lucas, Darrell Blaine & Britt. Advertising Psychology And Research: : An Introductory Book. McGraw Hill Book Company, 1950.