CRM : the foundation of contemporary marketing strategy /

Antzeko izenburuak

• Performance driven CRM /
  nork: Brown, Stanley A .
  Argitaratua: (2006)
• CRM case studies
  Argitaratua: (2006)
• customer relationship management (CRM)
  nork: Singh, P.P
  Argitaratua: (2009)
• Customer relationship management/
  nork: Baran, Roger J., et al.
  Argitaratua: (2014)
• The CRM handbook a business guide to cutsomer relationship management
  nork: Dyche, Jill
  Argitaratua: (2004)