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CRM : the foundation of contemporary marketing strategy /

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Dades bibliogràfiques
Autor principal:	Baran, Roger J.
Altres autors:	Galka, Robert J.
Format:	Printed Book
Publicat:	New York, NY : Routledge, 2013.
Edició:	1st Edition.
Matèries:	Relationship marketing. Customer relations

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