CRM : the foundation of contemporary marketing strategy /

Míreanna Comhchosúla

• Performance driven CRM /
  le: Brown, Stanley A .
  Foilsithe: (2006)
• CRM case studies
  Foilsithe: (2006)
• customer relationship management (CRM)
  le: Singh, P.P
  Foilsithe: (2009)
• Customer relationship management/
  le: Baran, Roger J., et al.
  Foilsithe: (2014)
• The CRM handbook a business guide to cutsomer relationship management
  le: Dyche, Jill
  Foilsithe: (2004)