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00811cam a2200217 a 4500 |
| 020 |
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|a 9780415896566 (hbk.)
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| 020 |
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|a 9780415896573 (pbk.)
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| 020 |
|
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|a 9780203107577 (ebook)
|
| 082 |
0 |
0 |
|a 658.802 BAR.C
|
| 100 |
1 |
|
|a Baran, Roger J.
|
| 245 |
1 |
0 |
|a CRM :
|b the foundation of contemporary marketing strategy /
|c Roger J. Baran & Robert Galka.
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| 250 |
|
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|a 1st Edition.
|
| 260 |
|
|
|a New York, NY :
|b Routledge,
|c 2013.
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| 300 |
|
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|a ix, 393 p. :
|b ill. ;
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| 504 |
|
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|a Includes bibliographical references (p. [369]-383) and index.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
0 |
|a Customer relations
|
| 700 |
1 |
|
|a Galka, Robert J.
|
| 942 |
|
|
|c BK
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| 999 |
|
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|c 311384
|d 311384
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| 952 |
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|y BK
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