CRM : the foundation of contemporary marketing strategy /

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Detalles Bibliográficos
Autor Principal: Baran, Roger J.
Outros autores: Galka, Robert J.
Formato: Printed Book
Publicado: New York, NY : Routledge, 2013.
Edición:1st Edition.
Subjects:
Relationship marketing.
Customer relations
Descripción
Descrición Física:ix, 393 p. : ill. ;
Bibliografía:Includes bibliographical references (p. [369]-383) and index.
ISBN:9780415896566 (hbk.)
9780415896573 (pbk.)
9780203107577 (ebook)

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