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CRM : the foundation of contemporary marketing strategy /

Bibliografiske detaljer
Hovedforfatter: Baran, Roger J.
Andre forfattere: Galka, Robert J.
Format: Printed Book
Udgivet: New York, NY : Routledge, 2013.
Udgivelse:1st Edition.
Fag:
Beskrivelse
Fysisk beskrivelse:ix, 393 p. : ill. ;
Bibliografi:Includes bibliographical references (p. [369]-383) and index.
ISBN:9780415896566 (hbk.)
9780415896573 (pbk.)
9780203107577 (ebook)