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CRM : the foundation of contemporary marketing strategy /
| Autor principal: | |
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| Altres autors: | |
| Format: | Printed Book |
| Publicat: |
New York, NY :
Routledge,
2013.
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| Edició: | 1st Edition. |
| Matèries: |
| Descripció física: | ix, 393 p. : ill. ; |
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| Bibliografia: | Includes bibliographical references (p. [369]-383) and index. |
| ISBN: | 9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook) |