Baran, R. J., & Galka, R. J. (2013). CRM: The foundation of contemporary marketing strategy (1st Edition.). Routledge.
Chicago Edition CitationBaran, Roger J., i Robert J. Galka. CRM: The Foundation of Contemporary Marketing Strategy. 1st Edition. New York, NY: Routledge, 2013.
Cita MLABaran, Roger J., i Robert J. Galka. CRM: The Foundation of Contemporary Marketing Strategy. 1st Edition. Routledge, 2013.
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