APA Edition Citation

Baran, R. J., & Galka, R. J. (2013). CRM: The foundation of contemporary marketing strategy (1st Edition.). Routledge.

Chicago Edition Citation

Baran, Roger J., and Robert J. Galka. CRM: The Foundation of Contemporary Marketing Strategy. 1st Edition. New York, NY: Routledge, 2013.

MLA Edition Citation

Baran, Roger J., and Robert J. Galka. CRM: The Foundation of Contemporary Marketing Strategy. 1st Edition. Routledge, 2013.

Warning: These citations may not always be 100% accurate.