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Social marketing : influencing behaviors for good /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Printed Book |
| Cyhoeddwyd: |
Los Angeles :
Sage Publications,
2008.
|
| Rhifyn: | 3rd ed. |
| Pynciau: | |
| Mynediad Ar-lein: | http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| LEADER | 01008cam a2200241 a 4500 | ||
|---|---|---|---|
| 020 | |a 9781412956475 (pbk. : alk. paper) | ||
| 020 | |a 1412956471 (pbk. : alk. paper) | ||
| 082 | 0 | 0 | |a 361.3 |b KOT.S |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Social marketing : |b influencing behaviors for good / |c Philip Kotler, Nancy R. Lee. |
| 250 | |a 3rd ed. | ||
| 260 | |a Los Angeles : |b Sage Publications, |c 2008. | ||
| 300 | |a xii, 444 p. : |b ill. ; | ||
| 504 | |a Includes bibliographical references (p. 403-427) and indexes. | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Behavior modification. | |
| 700 | 1 | |a Lee, Nancy, | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| 942 | |c BK | ||
| 999 | |c 309616 |d 309616 | ||
| 952 | |0 0 |1 0 |4 0 |6 361_300000000000000_KOT_S |7 0 |9 330982 |a SOC |b SOC |d 2020-11-10 |l 0 |o 361.3 KOT.S |p SOC7859 |r 2020-11-10 |w 2020-11-10 |y BK | ||