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Social marketing : influencing behaviors for good /
| Autor principal: | |
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| Altres autors: | |
| Format: | Printed Book |
| Publicat: |
Los Angeles :
Sage Publications,
2008.
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| Edició: | 3rd ed. |
| Matèries: | |
| Accés en línia: | http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| Descripció física: | xii, 444 p. : ill. ; |
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| Bibliografia: | Includes bibliographical references (p. 403-427) and indexes. |
| ISBN: | 9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper) |