Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Sage Publications.
Chicago Edition CitationKotler, Philip, and Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. Los Angeles: Sage Publications, 2008.
MLA Edition CitationKotler, Philip, and Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. Sage Publications, 2008.
Warning: These citations may not always be 100% accurate.