Traction : how any startup can achieve explosive customer growth /

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.

Bibliographic Details
Main Author: Weinberg, Gabriel
Other Authors: Mares, Justin
Format: Printed Book
Published: Britain: Portfolio/Penguin 2015.
Subjects:
Organizational behaviour > New business enterprises.
Marketing
Success in business.
New business enterprises.
Online Access:https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html
https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html
https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html
Table of Contents:
  • Preface: Traction Trumps Everything
  • Traction Channels
  • Traction Thinking
  • Bullseye
  • Traction Testing
  • Critical Path
  • Targeting Blogs
  • Publicity
  • Unconventional PR
  • Search Engine Marketing (SEM)
  • Social and Display Ads
  • Offline Ads
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Email Marketing
  • Viral Marketing
  • Engineering as Marketing
  • Business Development (BD)
  • Sales
  • Affiliate Programs
  • Existing Platforms
  • Trade Shows
  • Offline Events
  • Speaking Engagements
  • Community Building
  • Acknowledgments
  • Appendix: Midds Ring Tests
  • Index.

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