APA Edition Citation

Kotler, P., & Keller, K. L. (2018). Marketing management (15 Edition.). Pearson.

Chicago Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15 Edition. Noida: Pearson, 2018.

MLA Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15 Edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.