APA Edition Citation

Loudon, D. L., & Bitta, A. J. D. (1993). Consumer behaviour: Concepts and applications. McGraw Hill.

Chicago Edition Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behaviour: Concepts and Applications. New York: McGraw Hill, 1993.

MLA Edition Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behaviour: Concepts and Applications. McGraw Hill, 1993.

Warning: These citations may not always be 100% accurate.