Loudon, D. L., & Bitta, A. J. D. (1993). Consumer behaviour: Concepts and applications. McGraw Hill.
Chicago Edition CitationLoudon, David L., and Albert J. Della Bitta. Consumer Behaviour: Concepts and Applications. New York: McGraw Hill, 1993.
MLA citiranjeLoudon, David L., and Albert J. Della Bitta. Consumer Behaviour: Concepts and Applications. McGraw Hill, 1993.
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