APA Edition Citation

Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2016). Consumer behavior (11th edition.). Pearson.

Chicago Edition Citation

Schiffman, Leon G., Joseph Wisenblit, and S. Ramesh Kumar. Consumer Behavior. 11th edition. Delhi: Pearson, 2016.

MLA Edition Citation

Schiffman, Leon G., et al. Consumer Behavior. 11th edition. Pearson, 2016.