APA Edition Citation

Clow, K. E., & Baack, D. E. (2014). Integrated advertising, promotion and marketing communications (6th Edition.). Pearson.

Chicago Edition Citation

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion and Marketing Communications. 6th Edition. Noida: Pearson, 2014.

MLA Edition Citation

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion and Marketing Communications. 6th Edition. Pearson, 2014.