APA Edition Citation

Batra, R., Myers, J. G., & Aaker, D. A. (2006). Advertising management (5th edition.). Pearson.

Chicago Edition Citation

Batra, Rajeev, John G. Myers, and David A. Aaker. Advertising Management. 5th edition. Noida: Pearson, 2006.

MLA Edition Citation

Batra, Rajeev, et al. Advertising Management. 5th edition. Pearson, 2006.