APA Edition Citation

Rao, K. R. M. (2011). Services marketing (2nd edition.). Pearson education.

Chicago Edition Citation

Rao, K. Rama Mohana. Services Marketing. 2nd edition. New Delhi: Pearson education, 2011.

MLA Edition Citation

Rao, K. Rama Mohana. Services Marketing. 2nd edition. Pearson education, 2011.

Warning: These citations may not always be 100% accurate.