Services marketing: integrating customer focus across the firm/

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Detalles Bibliográficos
Autor Principal: Zeithaml, Valarie A.
Outros autores: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Formato: Printed Book
Publicado: New Delhi: McGraw Hill Education (India), 2013.
Edición:6th edition
Subjects:
Services marketing

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