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Services marketing: integrating customer focus across the firm/

Sonraí Bibleagrafaíochta
Príomhúdar: Zeithaml, Valarie A.
Údair Eile: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Formáid: Printed Book
Foilsithe: New Delhi: McGraw Hill Education (India), 2013.
Eagrán:6th edition
Ábhair: