Zikmund, W. G., Babin, B. J., Carr, J. C., Adhikari, A., & Griffin, M. (2016). Business research methods: A South-Asian perspective (8th edition.). Cengage Learning India.
Chicago Edition CitationZikmund, William G., Barry J. Babin, John C. Carr, Atanu Adhikari, and Mitch Griffin. Business Research Methods: A South-Asian Perspective. 8th edition. Delhi: Cengage Learning India, 2016.
MLA Edition CitationZikmund, William G., et al. Business Research Methods: A South-Asian Perspective. 8th edition. Cengage Learning India, 2016.
Warning: These citations may not always be 100% accurate.