Učitavanje...
Wiley international encyclopedia of marketing /
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Printed Book |
| Izdano: |
Chichester :
Wiley,
2011.
|
| Teme: |
Sadržaj:
- v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin
- v. 2. Marketing research / edited by Wagner A. Kamakura
- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio
- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch
- v. 5. Product innovation and management / edited by Barry L. Bayus
- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith
- v. 7. Cumulative index.