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Wiley international encyclopedia of marketing /
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| Format: | Printed Book |
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Chichester :
Wiley,
2011.
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Table of Contents:
- v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin
- v. 2. Marketing research / edited by Wagner A. Kamakura
- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio
- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch
- v. 5. Product innovation and management / edited by Barry L. Bayus
- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith
- v. 7. Cumulative index.