Sheth, J. N., & Malhotra, N. K. (2011). Wiley international encyclopedia of marketing. Wiley.
Chicago Edition CitationSheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing. Chichester: Wiley, 2011.
MLA Edition CitationSheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing. Wiley, 2011.
Warning: These citations may not always be 100% accurate.