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| LEADER |
00645cam a22001577i 4500 |
| 020 |
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|a 9781473951983 (paperback)
|
| 082 |
0 |
4 |
|a 658.8B
|b BEV
|
| 100 |
1 |
|
|a Beverland, Michael,
|
| 245 |
1 |
0 |
|a Brand management :
|b co-creating meaningful brands /
|c Michael Beverland.
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| 260 |
|
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|a London:
|b Sage,
|c 2018.
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| 300 |
|
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|a xvi, 400 pages :
|b color illustrations ;
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| 504 |
|
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|a Includes bibliographical references (pages 371-385) and index.
|
| 650 |
|
0 |
|a Brand Management
|a Branding (Marketing)
|
| 942 |
|
|
|c BK
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| 999 |
|
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|c 306560
|d 306560
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_000000000000000_8B_BEV
|7 0
|9 327618
|a IMK
|b IMK
|d 2020-10-27
|g 4205.44
|l 0
|o 658.8B BEV
|p IMK15860
|r 2020-10-27
|w 2020-10-27
|y BK
|